Intro: What Makes A good domain name?
The best domain names balance memorability, longevity, and sometimes SEO. There’s a lot to think about when choosing the right domain name, but before we get into all those steps, let’s first identify what makes a good domain.
Longevity
Choose a name that will remain relevant and effective as your business grows and evolves. Avoid trendy words or phrases that might become outdated quickly. Think about your long-term goals and ensure that your domain name will still be appropriate and appealing in the years to come. Longevity helps build brand consistency and trust with your audience.
SEO considerations
Search Engine Optimization (SEO) can play a significant role in the effectiveness of your domain name. Including relevant keywords may improve your search engine rankings and make it easier for potential customers to find you online. One example is: If you own a bakery in Kota Kinabalu, you can pick a domain like KedairotiKotaKinabalu.com or BakeryKotaKinabalu.com This domain is straightforward, contains a relevant keyword, and clearly communicates what your business is about and where it’s located. However, avoid keyword stuffing as it can make your domain look spammy and reduce its appeal
Memorability
Your domain name should be easy to remember and spell. A memorable domain is more likely to stick in the minds of your customers, making it easier for them to return to your site and recommend it to others. Short, catchy, and straightforward names work best.
Tips #1: Keep it Short & Simple
A short and simple domain name is easier for users to remember and type correctly. Aim for a name within 4 -14 characters, as longer names can be challenging to recall and more prone to typos. Simple names are also more versatile for marketing materials and branding. For example, “skylinecontractor.com” is preferable compared to “skylinecontractorsdnbhd.com” for its brevity and clarity.
Tips #2: Use A .com Extension
A short and simple domain name is easier for users to remember and type correctly. Aim for a name within 4 -14 characters, as longer names can be challenging to recall and more prone to typos. Simple names are also more versatile for marketing materials and branding. For example, “skylinecontractor.com” is preferable compared to “skylinecontractorsdnbhd.com” for its brevity and clarity.
Tips #3: Avoid Hyphens, Numbers and Double Letters
Hyphens and numbers can be confusing and easily forgotten, making your domain name harder to communicate verbally and more prone to errors when typed. Double letters can also lead to typos. Stick to a clean and straightforward name without these elements. Some example like, “flowershop-kk.com” might be less intuitive than “flowershopkk.com,” and “number1cakes.com” can be confusing compared to “bestcakes.com.”
Tips #4: Stay Unique and On-Brand
Your domain name should reflect your brand’s identity and stand out from competitors. Avoid generic names that blend in with similar businesses. Conduct research to ensure your chosen name isn’t already in use or trademarked. A unique domain name helps differentiate your business and makes it more memorable. For example, “maniqure.com” is more distinctive and brandable than “nailshopsabah.com.”
Tips #5: Brand Above Keywords
While keywords can boost SEO, branding should take precedence. A branded domain name is unique, easier to protect legally, and more memorable. For example, “Amazon.com” doesn’t include keywords but has become a powerful brand name. However, from SEO standpoint, you can also add keywords inside the domain. One such example is celestinachinlaw.com where it aims to rank for law keyword.
Tips #6: Think About Local Keywords
If your business targets a specific geographic area, consider incorporating local keywords to attract regional traffic. For example, “kkcarrental.com” immediately informs users of your location and service, making it easier to connect with local customers. This approach can enhance local SEO and make your site more relevant to users searching for services in your area.
And finally for some action,
Choose and Decide Quickly
Good domain names are in high demand and can be snapped up quickly. Once you’ve found an available domain that fits your criteria, act fast to secure it. Delaying the decision can result in someone else registering the domain, forcing you to compromise on your choice. If you have any questions related to domain name registration, please click here get in touch with us for further guidance.