Having a business website is great but most importantly is to be found by people who are looking for your products and services.
Many company websites tend to have nice looking website but old contents. This is understandable because the advertised products or services in the website don’t change very often. So there is no need to modify or add-in unnecessary information to your website.
This however will effect your ranking in search engine. Sooner or later, newer websites with fresh content will topple your site ranking. This is because Google prefers and put more importance to the website that got updated regularly. So how do you update your website on regular basis?
Start blogging. Simply put, blogging is adding new contents that can be in a form of product updates, news or company events or even personal opinions.
To make your blogging campaign to be effective, the content must be relevant to your target visitors. For example, if you are promoting your graphic design services, you customer most likely will be a business owner, so you need write about about issues that touches on the business and how graphic design helps. You can search for articles from other websites and link to them. This is a value added service by itself.
The next few points to check will mostly technical but its very important if you want your contents to be visible.
1. Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
2. Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
3. Keyword Metadata
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
Of course there a hundreds if not thousand other indicator that the search engine use to determine you page ranking but having a great content is the most important of it all.
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