SEO in Internet Marketing

At Swift Media Solution, we continue to explore ways to optimised every websites that we built so not only they are beautiful and functional but most importantly, Search Engine Friendly. Thus, it requires a lot of reading and research on our part. Furthermore, we also would like to share our reading list to all the visitors to our website. Hopefully everyone can benefit and grow our business together.

Enjoy our first edition of Internet Marketing Reading list which focused on Search Engine Optimization.

The Greatest Lie Ever Told in SEO!

Search Engine Optimization or popularly known as SEO is an important topic whenever Internet Marketing is discussed. For a long time we kept hearing that content is king in getting your website to be found. Interestingly, that is a lie! There are more than just “Content is King” technique in optimising your website, according to this article from Search Engine Journal. Check out this article for some interesting SEO technique ie. using your old contents to your advantage!

4 Ranking Factor for SEO Success

Interesting enough, the main factor for SEO success is also content! This article also coming from Search Engine Journal outline 4 factors as follows:

  1. Content – Make sure your content is both comprehensive and relevant to your audience.
  2. Backlink – The key to a strong link building campaign in 2017 is to create content people crave, and then to promote that content relentlessly. When other industry authorities read and link to your content, Google will read your backlink’s matching anchor text and consider your content more relevant.
  3. Mobile First User Experience – In 2017, it will be more important than ever that your content is responsive on all mobile platforms and identical to the content on your desktop site. Mobile-friendliness is now the norm, and with 85% of all websites now meeting Google’s criteria for being mobile-friendly, it’s time to improve your website even more — think mobile-first, not just mobile-friendly.
  4. Other Technical Factor – HTTPS website will get higher priority from Google. This year (2017), Google will start to label a website with a http connection as unsafe.