It is true that Search Engine is a primary traffic source to websites. For making a SEO friendly website, web pages have to be optimised as per search engine’s webmaster guidelines. Webmaster’s can use free tools available online to the website for further optimising the site for not only search engine but also for visitors.

We took optimisation of every website project seriously. Below are the selection of tools that we preferred in optimising our clients website.

Google Trends

Google Trends help to  perform keywords research using its trending searches, comparing trends by search terms, forecast, regional trends etc.

Google Adwords Keyword Planner

A free AdWords tool, keyword planner aids to get keywords ideas, search volume and traffic forecasts for selecting better and relevant keywords.

Robot.txt Tester

Robots.txt testing tool in Search Console for testing the robots.txt file.

HTML/XHTML Validator

W3C validator checks the markup validity of web documents in HTML, XHTML etc.

CSS Validator

Check Cascading Style Sheet (CSS) and XHTML documents with style sheets

Structured Data Testing Tool

Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.

Mobile Friendly Tool

Google Mobile-Friendly testing tool check the website’s mobile friendly status.

Page Speed Tool

Use Page Speed Insight to find out how to make your website load faster on all devices.

Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

Google Analytics

Google Analytics helps to analyse traffics coming to your website