Your Search Engine Rankings Depend On It
If you look at usage and traffic statistics related to business websites, there is overwhelming proof that out of date websites get far less visitors. Why? Because when potential clients search Google for something, the results they are shown are categorized and prioritized by Google’s ever-changing weighting system. When a site goes for a length of time without any new content, or updated information, Google’s system assumes this site is inactive and your rankings will slip.
More Content means More Visitors
The more content you add to your website, the more pages Google has to index. So, not only will your website benefit from the activity – but with new content coming online, your site will have that many more chances to be found during a search.