If you are reading this, chances are you own a small business or interested to start one. Why should you seriously consider having your own business website? As many marketers will tell you, if you’re not online you don’t exist. Creating a website claims your online real estate, and lets people find out about your business, your services and your values as they determine if they want to do business with you.
I was recently looking for a local printing company for my upcoming projects and as expected found a handful of this printing company with online presence with mostly are a one page advertisement in a directory websites like yellowpages, hotfogs etc.
As always happens when we search for products and services online, there are still many businesses with no website of their own, relying solely on third party sites to share their information with their target audience.
And like so many people, I chose a company whose website gave me the information I needed, particularly the products and service details.
If you don’t have a website, or if your website is outdated or lacking important information, how many of your potential customers are choosing your competitor simply because of their stronger online presence?
WHY DO SMALL BUSINESSES NEED A GOOD WEBSITE?
Your website lets people find out more information about you and your business.
If people come across your business by researching the products and services you sell, or if they are referred to you by a friend, your website is the best way to communicate who you are and what you’re all about.
It’s online real estate that you own – and there are few restrictions on how you use it. A well-developed website has detailed information that answers your potential customers’ questions and demonstrates clearly how you can solve their challenges.
Your website starts and build a relationship with your customer
An effective website is just the start of your relationship with your site’s visitors. By offering something of value to your customers (be that information, education or a special offer) you can attract them into your database and gain their permission to stay in touch.
Your website can differentiate you from your competitors
Its amazing how many businesses don’t have a website. There are even more who have outdated websites. And even more whose websites aren’t mobile responsive. (And with smartphones now recognised as the most popular way to browse the internet, that’s a huge mistake).
Your website is often the first impression your potential customers have of your business – and it might be the impression that leads to them to choose one business over the other. A strong, professional and attractive website can be vital to your marketing success.