What do you need to know before deciding between a full-fledged website and a landing page? Before we delve in, let’s clarify our understanding of a landing page.

What Is A Landing Page

Sometimes referred to as a sales page, a landing page is a specific type of web page designed primarily for marketing or advertising purposes. It’s the destination a visitor reaches after clicking on a link in an email, or ads from Google, YouTube, Facebook, Instagram, or similar places on the web. Unlike a typical website, which often has multiple goals and encourages exploration, a landing page is designed with a single focus or goal, known as a call to action (CTA).

landing page funnel - Sabah Web Design

Let’s explore in depth the features of a landing page and how it can enhance your marketing campaign.

Simplicity & Focus

Landing pages are usually simple and focus on a single product, service, or offer. They minimize distractions by limiting navigation options and concentrating on a specific action you want the visitor to take.

For example, consider AirAsia’s promotional landing pages, which are streamlined to promote specific flight deals, guiding visitors directly towards booking flights.

landing page sample airasia - Sabah Web Design

Targeted Messaging

They often contain persuasive, targeted messaging specific to the intended audience. This approach engages visitors and guides them towards the Call To Action (CTA).

Lead Generation or Conversion

The primary purpose of a landing page is often to capture leads, like email addresses, or to directly drive sales or sign-ups. They typically have a form for visitors to fill out, which is the main mechanism for conversion.

For instance, Maybank, with its specific landing pages for each financial product, effectively captures leads and drives product inquiries.

Measureable & Testable

Landing pages allow for easy tracking of conversion rates, enabling you to measure the effectiveness of your marketing campaigns. They are also commonly used for A/B testing, where you can test different elements, like headlines, images, and calls-to-action, to see which version drives more conversions.

When Do I Need A Full-Fledge Website?

Next, we’ll outline few points on when it is suitable to use full website.

Establishing Credibility & Branding

A full website, with multiple pages and comprehensive content, is essential for establishing your business’s credibility and brand. It’s where potential customers go to learn more about your company, your team, and the full range of your products or services.

For example, Sunway Group’s comprehensive website showcases their vast range of services and business sectors, establishing a strong brand presence.

Sample Corporate Website design

Educating Your Audience

If your products or services require extensive explanation or education, a website with a blog or resources section is beneficial. It provides a platform to share detailed information and resources.

SEO and Organic Traffic

Websites are better suited for long-term SEO strategies. They enable you to target a broader range of keywords and attract organic traffic through search engines.

Offering Multiple Products/Services

If your business offers a variety of products or services, a website is necessary to showcase the full range. It allows visitors to browse and explore all your offerings.

Long-term Engagement

For building a long-term relationship with your audience, a website is more effective. It can host a variety of content, like blogs, news updates, and customer testimonials, which can engage visitors over a longer period.

Conclusion

Opt for a landing page when you have a focused goal, such as a specific campaign, lead generation, or testing marketing strategies. Otherwise, a full-fledged website is better suited for broader goals like establishing credibility, educating your audience, long-term SEO, and showcasing a range of products or services.